B2B Companies Can Be Fun Too! My Top 3 B2B Youtube Channels!

Youtube is a great way for a company to get their message out there because it is more than just a blog post for your typical buisness. Videos can say so much more about your product. The online video adds way more personality to your brand and allows a company to get so much more information out there in a fresh and entertaining way. Companys have a great variety of content to deliver!

• They can demonstrate their products with exciting well edited videos that displays all it's features. 

• Some companies make excellent How-To videos which gives lots of insight into the product.

• Case study videos establish credbility and makes products seem more trustworthy.

• Videos on youtube is great for marketing upcoming buisness events and conferences 

These are my top 3 b2b companies on youtube right now that I think are doing a great job staying updated, active, and fresh with their channels!

3.Cisco
The channel has an excellent design with a variety of professional and informative videos. The company has dozens of testimonials from satisfied businesses and well as some informative (rather dense) product how-tos.

2.Lattice Engines

Lattice Engines offers cloud applications that utilize the power of Big Data to help buisnesses track sales and manage products through data analysis. While all this seems very dry and off-putting, the channel is fun and bubbly, but professional.
There are lots of product testimonials and reviews. They even have some nice video animations that look really good.

1. Hortonworks

The logo is very inviting and the green brings color to the youtube channel, and is very appealing. Similar to Lattice, Hortonworks utiziles the power of big data and offers some impressive open-source software for buisnesses to track and analyze market data for their products. I chose Hortonworks because of their well edited video tutorials, without which I probably would not have understood anything about the company. With more companies using the power of data analystics, it seems that other buisnesses are going to want some reliable software to build their buisness around. The elephants are also nice choice for a logo. Who doesn't like elephants?

My Top 7 B2C Youtube Channels! Do it!

Basically what I'd like to be doing..All the time

7.Alaskan Brewing Company

I have to plug my hometown beer. Brewed in Juneau, Alaska, Alaskan
Brewing Company has been making high quality beers for as long as I can remember. I must admit that I was a little biased in choosing this as one of my favorites, but all the videos posted on their channel emobdies the rugged Alaskan way of life. Wether your hiking, snowboarding, fishing, or enjoying the view, (from every possible angle imagineable) the channel does a great job of appealing to your sense of adventure.

A digital file cabinet! Tell your friends!

6. Evernote

If you want to get organized, this is the way to go. Evernote is like a digital workspace,bulletin board, and clipboard. The channel does a great job of advertising their product. It has quirky tutorials and very well edited videos of all kinds of people using Evernote. From your average college student using it to save webpages for term papers, buisness men, and moms looking to organize their cooking recipes, Evernote is great for archiving your digital life.

Learn some knots

 5.Sperrys Top-Sider

If your going to make a shoe thats specifically designed for boating and the nautical life, why not have a youtube channel that shows you have to tie epic knots on your shoe? “A Passion for the Good Life in, on and around the sea," Sperry's Top-Sider showcases some pretty nifty videos of sailors in spiffy shoes working on boats. I must admit it's kind of a niche market, but the shoes are great, versatile, and have such a classic design. I specifically enjoyed the knot tieing videos. 

Aliens not included

4. Alienware
 One of the most well-known gaming PC's,  Alienware isn't afraid to showcase their  product capabilities on their Youtube channel. A majority of their videos highlight their product features and user reviws with a variety of the gaming industrys most acclaimed, and technologically demanding games.




3. OnNit

Get on it.

 Fitness and health is the audience here. Onnit Labs offer everything you need for “total human optimization”  From Brazilian Jiu-Jitsu to hockey, Onnit supplies supplements, food, and fitness equipment to keep all the gears in your body working. The channel is quite inspiring and appeals mostly to athletes. Onnit does a great job with their channel in that they have scientists and athletes supporting their products. They have a lot of videos that actually show you how to use their products. The videos are well edited and motivational.

They strapped a camera on to an eagle.

2. GoPro
 "The most versatile camera in the world," This product has been getting a lot of buzz lately. Hands down one of the most visually entertaining Youtube channels out there. It is such a unique and high quality product, all the videos on their channel are just so appealing.

1. Goal Zero

GooOOAaaLLLL

 Finally, my number one pick for favorite B2C Youtube channel is GoalZero. In a world where technology seems to permeate every aspect of our lives, GoalZero is there to keep everything fully charged (I mean everything). From vans to sailboats, GoalZero's innovative and portable solar power products can literally take you to the most remote, untouched, corners of the earth. Their Youtube channel basically showcases everything I want in life: Adventure, self-sustaining devices, travel, gadgets, more adventures. The channel is very entertaining.  Similar to GoPro's channel, watching a GoalZero video on the tube makes me want to plop one of their solar pannel mats on a sailboat and drift away into the ocean, while harnessing the natural power of sunlight to keep things charged and ready to go.

B2B Utilizes Big Data

                    

I like a clean web page. I like smoothly designed link buttons and bubbly graphics. Partly because it's nice to look at and keeps me interested and because it's reassuring in that the site is easy to naviage through.  Lattice Engines offer marketing and sales tracking software for buisnesses through their special cloud system. They offer a variety of big data tracking apps that monitor everything from real time data reports to easy-to-use software that makes handling complex data science easier to manage.

Their website is very bright and bubbly! They have a very useful social media segment under their blog and resources link. Lattice does an excellent job with their social media content, as the articles that get put up are very marketing and sales oriented. It seems like they do a very good job keeping up to date with fresh content. It even has the number of shares a particular article has, and is very nice to look at. You can really tell that they've gone out of their way with the design and feel. The articles here are what really make this B2B company shine, as they are all buisness, marketing, and social media related, which could come in handy to the aspiring marketing prodigy.

The company has over 3,000 followers on Twitter and you can tell right away that they are home. It's a nice addition to their Blogs and Resources page and links you to even more tips & tricks on utilizing social media to market your product. I'm actually quite impressed with the content. I like how they've incorporated their strong big data background (since their products are primarily software) with their articles. The webpage is very neat, just the way I like it, easy to navigate, and they even have a subscription service and an RSS feed you can sign up with. The whole webpage just looks like one giant infographic, which is easier on the eyes. Their Youtube channel is also very informative and up to date for the most part. A majority of their video content is similar with their Blogs and Resources section, with more emphasis on interviews and customer review videos about their products.

Overall, Lattice Engines has done a great job with their social media use. They really take advantage of it and branch out into a lot of other relavent fields. It helps that their software is for marketing and sales branches, so naturally I think it would only make sense to have a strong social media presence.