Youtube is a great way for a company to get their message out there because it is more than just a blog post for your typical buisness. Videos can say so much more about your product. The online video adds way more personality to your brand and allows a company to get so much more information out there in a fresh and entertaining way. Companys have a great variety of content to deliver!
- They can demonstrate their products with exciting well edited videos that displays all it's features.
- Some companies make excellent How-To videos which gives lots of insight into the product.
- Case study videos establish credbility and makes products seem more trustworthy.
- Videos on youtube is great for marketing upcoming buisness events and conferences
The channel has an excellent design with a variety of professional and informative videos. The company has dozens of testimonials from satisfied businesses and well as some informative (rather dense) product how-tos.
Lattice Engines offers cloud applications that utilize the power of Big Data to help buisnesses track sales and manage products through data analysis. While all this seems very dry and off-putting, the channel is fun and bubbly, but professional.
There are lots of product testimonials and reviews. They even have some nice video animations that look really good.
1. Hortonworks
The logo is very inviting and the green brings color to the youtube channel, and is very appealing. Similar to Lattice, Hortonworks utiziles the power of big data and offers some impressive open-source software for buisnesses to track and analyze market data for their products. I chose Hortonworks because of their well edited video tutorials, without which I probably would not have understood anything about the company. With more companies using the power of data analystics, it seems that other buisnesses are going to want some reliable software to build their buisness around. The elephants are also nice choice for a logo. Who doesn't like elephants?
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