B2B Utilizes Big Data

                    

I like a clean web page. I like smoothly designed link buttons and bubbly graphics. Partly because it's nice to look at and keeps me interested and because it's reassuring in that the site is easy to naviage through.  Lattice Engines offer marketing and sales tracking software for buisnesses through their special cloud system. They offer a variety of big data tracking apps that monitor everything from real time data reports to easy-to-use software that makes handling complex data science easier to manage.

Their website is very bright and bubbly! They have a very useful social media segment under their blog and resources link. Lattice does an excellent job with their social media content, as the articles that get put up are very marketing and sales oriented. It seems like they do a very good job keeping up to date with fresh content. It even has the number of shares a particular article has, and is very nice to look at. You can really tell that they've gone out of their way with the design and feel. The articles here are what really make this B2B company shine, as they are all buisness, marketing, and social media related, which could come in handy to the aspiring marketing prodigy.

The company has over 3,000 followers on Twitter and you can tell right away that they are home. It's a nice addition to their Blogs and Resources page and links you to even more tips & tricks on utilizing social media to market your product. I'm actually quite impressed with the content. I like how they've incorporated their strong big data background (since their products are primarily software) with their articles. The webpage is very neat, just the way I like it, easy to navigate, and they even have a subscription service and an RSS feed you can sign up with. The whole webpage just looks like one giant infographic, which is easier on the eyes. Their Youtube channel is also very informative and up to date for the most part. A majority of their video content is similar with their Blogs and Resources section, with more emphasis on interviews and customer review videos about their products.

Overall, Lattice Engines has done a great job with their social media use. They really take advantage of it and branch out into a lot of other relavent fields. It helps that their software is for marketing and sales branches, so naturally I think it would only make sense to have a strong social media presence.